AWARDS & RECOGNITION
9/2010 Received 2 Disney Inventor Awards for developing innovative packaging. One for
Soft Plush Toys and the other for Soft Dolls Toys.
EMPLOYMENT HISTORY
Instructor - OTIS COLLEGE ART & DESIGN - Toy Design Dept. Los Angeles, CA – January 2018 to present
Instruct the importance of packaging design and the powerful influence it has on how products are perceived and sold. Introduce how branding is incorporated into the overall design of the package and how it connects with the consumer. Assist in developing the students’ understanding of the packaging design process within the toy industry.
Creative Art Director/Project Design Lead – MATTEL WHEELS TEAM El Segundo, CA – 12/2012 to 06/25/19
Star Wars: Design lead/art director for this high profile and very complex brand which requires working closely with internal partners and managing multiple vendors to meet challenging packaging timeline. Manage cross-functional and multi-level engagement and creative approvals as needed throughout the developmental process. Responsible for over 100 skus overseeing packaging design development from conception through final production. Establish coherent, consistent and evolving art direction and design voice across multiple products and categories. Collaborate deeply with marketing and product design team to build innovative and inventive storytelling experiences on packaging. Work closely with cross-functional teams to ensure packaging meets all business, production and marketing requirements. Supplements in-house capability by managing external resources.
Design Supervisor - WALT DISNEY COMPANY - GLOBAL CREATIVE Burbank, CA - 11/2010 to 4/2012
Generate innovative and creative packaging concepts to maintain fresh and current approach to packaging design for the Boys franchise which includes Cars, Toy Story, Monsters, Inc and live action. Reviewed packaging submissions from multiple licensee to ensure consistency in the use of the Disney brand and to identify areas of improvement in their packaging. Provide detailed visual direction in our branding/packaging guides which includes Mickey, The Muppets, Cars and Toy Story to support licensee's product development. Collaborate with cross-functional teams to deliver creative solutions in retail signage and pop displays for large key accounts.
Design Supervisor- WALT DISNEY COMPANY - GLOBAL TOYS Burbank, CA - 4/2004 to 11/2010
Create innovative, forward, bold packaging ideas for our Direct Source business. Manage efforts of outside vendors from structural engineers and copywriter, direct photo shoots and manage relevant budgets and schedules. Manage overseas vendors to ensure that packaging deliverables are completed in a timely and cost effective manner. Work with sales, marketing and product development team to deliver the best possible packaging and merchandising idea.
Creative Consultant/Designer - CANON VISION Cerritos, CA - 6/2001 to present
Personally execute innovative and strategic design solutions from initial concept through production. Responsible for creative development for accounts in the entertainment and apparel industries. Experience with consumer product design in softlines, hardlines, print and packaging.
Senior Designer - WALT DISNEY COMPANY - DISNEY STORE Glendale, CA - 12/2002 to 8/2003
Work with creative director to create and develop design solutions for retail, package, promotion and event programs for all North America Disney Stores while maintaining the Disney brand and franchise initiatives. Collaborate with creative and marketing manager to develop layouts of marketing materials with strategic imperatives, as they relate to product marketing goals.
Senior Designer - WALT DISNEY COMPANY - DISNEY STORE Glendale, CA - 4/2000 to 6/2001
Design graphics for apparel and various toy packaging for the preteen and toddler girl market for all North America Disney Stores. Responsible for developing all art for 5 to 6 assigned programs at a time with little supervision. Constant collaboration with product manager to ensure that designs are cohesive and communicate well within the entire line. Responsible for creating final mechanical art.
Art Director - Hawaiian Tropic - JERRY LEIGH of CA Los Angeles, CA - 7/1999 to 4/2000
Conceptualize and design entertainment apparel/product graphics with emphasis on product excellence. Interact with merchandisers to create products, within constraints of time and budget, and see multiple projects through to completion. Communicate with screeners/contractors to ensure proper translation of art through production.
Assistant Art Director/Graphic Artist – Fortune Fashions Commerce, CA - 7/1997 to 7/1999
Develop new and innovative designs that corresponds to the current trends of the market. Communicate with account managers to achieve complete understanding of each projects. Provide art direction/necessary resources to freelance artist to complete assigned projects.
COMPUTER SKILLS & QUALIFICATIONS
More than 10 years experience on a Macintosh system. Mastery of Mac OS and Mac based design programs in Adobe Illustrator, Photoshop and InDesign. Solid understanding of packaging design and brand identity. Strong conceptual thinker, understanding of marketing strategy, and ability to produce out-of-the box design. Self-directed as well as a good team player and works well in a fast-paced environment with a high volume of ongoing projects and very fast turn-around times.
EDUCATION
California State University, Long Beach
Bachelor of Arts in ART - Graphic Design
9/2010 Received 2 Disney Inventor Awards for developing innovative packaging. One for
Soft Plush Toys and the other for Soft Dolls Toys.
EMPLOYMENT HISTORY
Instructor - OTIS COLLEGE ART & DESIGN - Toy Design Dept. Los Angeles, CA – January 2018 to present
Instruct the importance of packaging design and the powerful influence it has on how products are perceived and sold. Introduce how branding is incorporated into the overall design of the package and how it connects with the consumer. Assist in developing the students’ understanding of the packaging design process within the toy industry.
Creative Art Director/Project Design Lead – MATTEL WHEELS TEAM El Segundo, CA – 12/2012 to 06/25/19
Star Wars: Design lead/art director for this high profile and very complex brand which requires working closely with internal partners and managing multiple vendors to meet challenging packaging timeline. Manage cross-functional and multi-level engagement and creative approvals as needed throughout the developmental process. Responsible for over 100 skus overseeing packaging design development from conception through final production. Establish coherent, consistent and evolving art direction and design voice across multiple products and categories. Collaborate deeply with marketing and product design team to build innovative and inventive storytelling experiences on packaging. Work closely with cross-functional teams to ensure packaging meets all business, production and marketing requirements. Supplements in-house capability by managing external resources.
Design Supervisor - WALT DISNEY COMPANY - GLOBAL CREATIVE Burbank, CA - 11/2010 to 4/2012
Generate innovative and creative packaging concepts to maintain fresh and current approach to packaging design for the Boys franchise which includes Cars, Toy Story, Monsters, Inc and live action. Reviewed packaging submissions from multiple licensee to ensure consistency in the use of the Disney brand and to identify areas of improvement in their packaging. Provide detailed visual direction in our branding/packaging guides which includes Mickey, The Muppets, Cars and Toy Story to support licensee's product development. Collaborate with cross-functional teams to deliver creative solutions in retail signage and pop displays for large key accounts.
Design Supervisor- WALT DISNEY COMPANY - GLOBAL TOYS Burbank, CA - 4/2004 to 11/2010
Create innovative, forward, bold packaging ideas for our Direct Source business. Manage efforts of outside vendors from structural engineers and copywriter, direct photo shoots and manage relevant budgets and schedules. Manage overseas vendors to ensure that packaging deliverables are completed in a timely and cost effective manner. Work with sales, marketing and product development team to deliver the best possible packaging and merchandising idea.
Creative Consultant/Designer - CANON VISION Cerritos, CA - 6/2001 to present
Personally execute innovative and strategic design solutions from initial concept through production. Responsible for creative development for accounts in the entertainment and apparel industries. Experience with consumer product design in softlines, hardlines, print and packaging.
Senior Designer - WALT DISNEY COMPANY - DISNEY STORE Glendale, CA - 12/2002 to 8/2003
Work with creative director to create and develop design solutions for retail, package, promotion and event programs for all North America Disney Stores while maintaining the Disney brand and franchise initiatives. Collaborate with creative and marketing manager to develop layouts of marketing materials with strategic imperatives, as they relate to product marketing goals.
Senior Designer - WALT DISNEY COMPANY - DISNEY STORE Glendale, CA - 4/2000 to 6/2001
Design graphics for apparel and various toy packaging for the preteen and toddler girl market for all North America Disney Stores. Responsible for developing all art for 5 to 6 assigned programs at a time with little supervision. Constant collaboration with product manager to ensure that designs are cohesive and communicate well within the entire line. Responsible for creating final mechanical art.
Art Director - Hawaiian Tropic - JERRY LEIGH of CA Los Angeles, CA - 7/1999 to 4/2000
Conceptualize and design entertainment apparel/product graphics with emphasis on product excellence. Interact with merchandisers to create products, within constraints of time and budget, and see multiple projects through to completion. Communicate with screeners/contractors to ensure proper translation of art through production.
Assistant Art Director/Graphic Artist – Fortune Fashions Commerce, CA - 7/1997 to 7/1999
Develop new and innovative designs that corresponds to the current trends of the market. Communicate with account managers to achieve complete understanding of each projects. Provide art direction/necessary resources to freelance artist to complete assigned projects.
COMPUTER SKILLS & QUALIFICATIONS
More than 10 years experience on a Macintosh system. Mastery of Mac OS and Mac based design programs in Adobe Illustrator, Photoshop and InDesign. Solid understanding of packaging design and brand identity. Strong conceptual thinker, understanding of marketing strategy, and ability to produce out-of-the box design. Self-directed as well as a good team player and works well in a fast-paced environment with a high volume of ongoing projects and very fast turn-around times.
EDUCATION
California State University, Long Beach
Bachelor of Arts in ART - Graphic Design
